Selected work
Outcome driven
Kocah builds, executes, and scales your full digital infrastructure. For select partners, we fund the ad spend ourselves.
Client names withheld — figures are as measured in each engagement.
46x average monthly revenue in three years
We rebranded and rebuilt the store, then paid for the Google, Meta and email campaigns out of our own pocket — spending more only as the numbers proved it out.
Online store (Shopify) · Kocah growth partnership
46x average monthly revenue in three years
Client overview
A consumer brand selling directly to customers through a Shopify store. When we came on as a growth partner in late 2022, it was averaging about $1.1k a month and wasn't advertising at all. We worked on our partnership model: our own money paid for the growth, in exchange for a share of the revenue.
The challenge
The brand had a product people liked, but no way of finding those people. Barely anyone was visiting the site, fewer than 1 in 100 visitors bought anything, and revenue had been flat for months. Without something to bring customers in, it was never going to grow past a side project. And since we were paid out of revenue, we weren't hired to run ads — we were betting our own money that a real business could be built here.
The results
- H2 2022 — $1.1k/mo · no advertising
- 2023 — $150.7k annual · 1,363 orders
- 2025 — $612.4k annual · 4,940 orders
- Dec 2025 — First six-figure month — $104.2k
| Metric | Before | After | Change |
|---|---|---|---|
| Average monthly revenue | $1.1k (H2 2022) | $51.0k (2025) | 46x |
| Annual revenue | $150.7k (2023) | $612.4k (2025) | +306% |
| Total orders per year | 1,363 (2023) | 4,940 (2025) | +262% |
| Average order | $115.97 (2024) | $123.96 (2025) | +6.9% |
December 2025 was the brand's first six-figure month at $104.2k — 50 times what it made in December 2022. People bought more often and spent more each time: the average order grew 6.9% year on year while total orders grew 3.6x. Three years in, it went from hobby scale to a business turning over more than $600k a year, big enough to pay for its own growth from here.
Why it worked
It was our money on the line, so we spent it like owners rather than suppliers. We fixed the store and the margins before spending big on ads, and had no reason to inflate the budget, because we only got paid when the brand did. In this model, being on the same side isn't a slogan — it's how it works.
Growth partnership · Client name withheld under NDA
6.7x monthly revenue in three years
We came in as acting CMO and CTO to get the firm online: a system for tracking inquiries first, then its first website, then its first advertising.
Geotechnical & civil engineering firm · Kocah retainer — acting CMO/CTO
6.7x monthly revenue in three years
Client overview
A geotechnical and civil engineering firm winning one to five clients a month, all by word of mouth, at roughly $15k in monthly revenue. In 2023 we came on retainer as its acting CMO and CTO, with a brief to get the business online. At the start it had no website, no way of tracking inquiries, and had never advertised.
The challenge
Word of mouth kept the lights on but put a ceiling on the business. The number of clients swung month to month, nothing existed to keep track of potential work, and to anyone outside the owner's own network the firm may as well not have existed. Every decision about growing — hiring, equipment, bidding for bigger jobs — was waiting on revenue that referrals couldn't reliably deliver.
The results
- 2023 — ~$15k/mo · word of mouth only
- April 2024 — First $50k month
- 2025 — $55–80k/mo sustained
- 2026 — $100k/mo average
| Metric | Before | After | Change |
|---|---|---|---|
| Avg monthly revenue | ~$15k (2023) | ~$100k (2026 avg) | 6.7x |
| Yearly run rate | ~$180k (2023) | ~$1.2M (2026) | +567% |
| New clients per month | 1–5, word of mouth only | Ads + word of mouth | — |
The firm passed $50k in a single month for the first time in April 2024, held $55–80k a month through 2025, and is averaging $100k a month in 2026. Revenue is no longer capped by who happens to know them: new work now comes in from advertising alongside referrals, and the setup behind it can handle more spend as the firm takes on more staff.
Why it worked
We got the firm online before we advertised it. Ads only pay off when the people who click have somewhere to land and someone to follow up, so the website, the inquiry tracking and the sales process came first — then Google Ads. And because we sat inside the business rather than working on it from outside, everything joined up: the ad, the form it led to, the record that created, and the conversation that won the job.
Retainer case study · Client name withheld
Twice the patient visits in a year — at 31% lower cost per inquiry
A dedicated page for every campaign, a booking system that actually fed back into the marketing, and Google, Yelp and Facebook ads on top — the same approach across both practices.
Two local dental practices · Kocah retainer
Twice the patient visits in a year — at 31% lower cost per inquiry
Client overview
Two local dental practices hired us on retainer to bring in more patients. Both were already advertising before we arrived — paying around $80 for every inquiry — and booking roughly 10 patients a month through Google. The same approach now runs across both practices, and it's built to add more.
The challenge
The practices weren't short of ad budget — they were losing the people that budget brought in. Ads pointed at general pages rather than pages about the treatment being advertised, and the booking system recorded patients without telling the marketing anything useful. At $80 an inquiry, growing meant paying more for the same patients — and in a local area, what a patient costs you decides whether they're worth having at all.
The results
- Start — $80 per inquiry · ~10 Google bookings/mo
- Month 3 — 37 Google bookings/mo (3.7x)
- Month 12 — 2x patient visits · $55 per inquiry
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly patient visits | Baseline | Doubled in 12 months | 2x |
| Google bookings/mo | ~10 | 37 (month 3) | 3.7x |
| Cost per inquiry | $80 | $55 | −31% |
Google bookings grew 3.7x in the first three months, patient visits doubled over the first year, and the cost of an inquiry fell 31% even as the numbers went up — the opposite of what usually happens when you spend more. At $55 an inquiry, both practices make money on every new patient, which is what makes the growth last rather than just be bought.
Why it worked
Anyone can buy more inquiries if they don't mind paying for bad ones. Doubling patient visits — real people in chairs, not form fills — while cutting the cost of an inquiry by 31% means the whole thing got better, not just bigger. The pages did the persuading, the booking system made sure nobody was forgotten, and the ads got sharper because they could finally see what a good patient looked like. The same approach now runs across two practices — it was built to be repeated.
Retainer case study · Client names withheld
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